Education services for health care professionals

Pharmacists may provide education services to individual health care professionals or to a group of health professionals. These services are often provided at “outreach visits” which involve visits to the health care provider in their practice setting to deliver educational messages that aim to improve practice. A number of studies have assessed educational services provided by pharmacists that are described as “detailing”. The term “detailing” refers an educational approach based on principles of communications theory and behaviour change. Detailing interventions may involve identifying baseline knowledge and barriers to change, developing focussed educational programs, clearly defining objectives, providing authoritative and unbiased sources of information, encouraging involvement of the physician (or other health care professional) in the educational session and highlighting and reinforcing important messages.

For the purposes of the database, studies are classified as education services to health care professionals if they describe education services provided by pharmacists to physicians or other health care professionals. Studies which describe educational outreach visiting or “detailing” (with or without the provision of additional materials such as prescribing guidelines, promotional leaflets, mailed education campaigns) are included if the face-to-face visiting is conducted by a pharmacist. Studies that describe outreach visiting conducted by a multidisciplinary team or a physician and a pharmacist are excluded. Studies are also excluded if it is unclear whether a pharmacist conducted the educational visit.

 
 

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